Frontier of Color & Material
Japanese
CONCEPT
EXHIBITS
VISITORS TARGET
COLOR SESSION 2008

VISITORS TARGET

COLOR DESIGN

Department store/ Retail outlet/ Store
Designer for house unit/ Store unit
Color coordinator for Interior/ Exterior
Press
General user

COLOR SOLUTION

Executives/ Development persons/ Purchasing agents of materials and raw materials/ Merchandise control persons/ Designers/ Coordinators/ Persons in charge of color, and the other purchase persons from following fields.
Consumer electronics/ Car and Vehicle/ Parts/ Interior/ Exterior/ Stationery/ Paint and Painting/ Graphic/ Textile and Clothes/ Fashion groceries/ Household goods/ Cosmetics/ Retail trade/ Food/ Publication/ Building/ Store/ Advertising agency/ Production company

PROMOTION ACTIVITIES

We make the promotion campaign continuously and effectively in order to attract a VIP.

Direct Mail

We distribute the direct mail based on the related potential visitors and the accumulated visitor data.

Direct Mail by Exhibitors

The direct mail of invitation for this exhibition which will be utilized for your original promotion are delivered to the exhibitors with as-needed number at no charge.

Visit Important User

We visit the related important business persons and their organizations, in order to explain about the significance of this exhibition to the key persons directly, motivating them.

Direct E-mail

E-mail news about the exhibition will be distributed directly to rouse the topic and the up-to-date information.

Poster Campaign

Printed materials such as the campaign poster will be delivered to each support/ cooperate organization, chamber of commerce, and related places for the opening announcement.

Periodical Seminar

We organize seminars of the design relation regular basis, in order to improve expectations to the exhibition, aiming at the topic arousal.

Publicity

Promotion activities for large number of media such as TV, radio, general newspapers, and technical papers will be implemented. Specifically, as for the publishing company, we visit and e-mail to contact with the chief compilers for direct information.
We also provide the related organization, the government organizations, and the embassy of every country with the holding information, requesting promotion cooperation. The just before the Exhibition, we also make a promotion to introduce the exhibitors’ highlights.

Advertisement

The advertisement is taken in the general/ technical newspapers.

Introduction with Magazine published by Biken International Co., Ltd.

Biken International Co., Ltd., COLOR SESSION secretariat office, publishes the magazine which catches the leadership with sharp sensitivity to art, design, and culture.
This leads to the effective appeal to the high-level general users.