Frontier of Color & Material
Japanese
CONCEPT
EXHIBITS
VISITORS TARGET
COLOR SESSION 2008

CONCEPT

AT A GLANCE

  

Name
COLOR SESSION 2008

Date and Time
April 10 (Thu.) - 12 (Sat.), 2008
10:00-18:00 (till 16:30 in the final day)

Venue
Tokyo Big Sight -Tokyo International Exhibition Center- West 1 hall

Sponsor
Japan Fashion Association

Admission Fee
Free-charge

Sponsorship
Ministry of Economy, Trade and Industry
The Japan Chamber of Commerce and Industry
The Tokyo Chamber of Commerce and Industry
The Color Science Association of Japan

Co-sponsorship
All Japan Art Materials Association
International Design Center NAGOYA, Inc.
Japan Color Research Institute
Japan Electric Lamp Manufacturers Association
Japan Federation of Architects & Building Engineers Associations
Japan Graphic Designers Association Inc.
Japan Industrial Designers' Association（JIDA）
Japan Interior Designers' Association
Japan Interior Industry Association
Japan Luminaires Association
Japan Package Design Association
Japan Paint Manufacturers Association
Japan Personal Colorist Association
Japan Society of Colour Material
Japanese Society for the Science of Design（JSSD）
NPO Color Universal Design Organization
The Illuminating Engineering Institute of Japan
The Japan Display Design Association
Tokyo Society of Architects & Building Engineers

COLOR SESSION Secretariat Office
Biken International Co., Ltd.
9F Sumitomo fudosan aoyamadori Bldg, 1-7-7 Shibuya, Shibuya-ku,
Tokyo, Japan 150-0002
TEL: +81-3-5766-9291
FAX: +81-3-5766-9292
MAIL: info@color-session.com

EXHIBITION THEME

Color & Material changes Tomorrow
The 1st COLOR SESSION was held in Japan in 2007 as the exhibition which directed a spotlight on the advanced technologies, material, tools to create the products based on the color design strategy.
As for the color design which attracted attention as the key element that improves the differentiation and the marketing competition power with other products, the important positioning in the field of design had been proved by the transmission of the information of this exhibition.
Moreover, the importance of a material texture was re-recognized through the color design.
There is no doubt that these products with the excellent expression will continue to be the trend leader of the market in the future. We know that the needs of necessary color, material, and solutions for the development of the products are increasing, and the exchange of more specific information on material and products is required strongly.
This 2nd exhibition, COLOR SESSION 2008, provides a new business chance, because there will be certain products with the excellent color design, the material texture and various solutions to improve it, and because we encourage to exchange the information between users and providers there.

COLOR SESSION in 2008
COLOR SESSION is the exhibition where the advanced technologies, material, tools and products gather in a hall with the key word of Color & Material Design.
This exhibition consists of the two categories; “COLOR DESIGN,” the trend transmission on the products with the excellent color design and the material texture, and “COLOR SOLUTION,” the introduction of the advanced technologies, material, tools to develop those products.
It creates an opportunity of the direct exchange of information, the exchange beyond business categories, and a new business chance, since the manufacturers (users) and the solution companies (providers) get together, bringing out their specialties.
We also hold the theme displays which awakens to the topics of color design and expression of material texture, and the seminars by the key persons at the same time, aiming at a synergy effect with the exhibition.

Globalization
Aiming at the globalization from the exhibition in 2008, we attempt internationalization centered on Asia in the network and invite visitors/ participants from foreign countries. It is because we think that this exhibition is the step to improve international influence in the field of color design.
COLOR SESSION 2008 corresponds to the business needs of the exhibitors and the various needs of the visitors accurately, and it contributes to the further leap and the market expansion of the design industry.

COLOR SESSION bring out Maximum Synergy Effect
With the synergy effect at the five stages, we can expect a number of visitors of the business leaders and the key persons of each field.
Moreover, the network with the Asian countries spreads an interest in the exhibition to Asia and to the world from Japan.
Exhibition 1
COLOR DESIGN
Exhibition of Up-to-date Trend of Color & Material Design
Merits:
It is possible to appeal a brand value and differentiation with the other products, demonstrating the product image from the viewpoint of color design.
The status of the product and the supplier is established by showing the products to be excellent about expression of material texture and appealing to retailers, media, and then consumers.
It improves attention to the exhibited products by encouraging greater interest in the user layer and the press, and then the corporate advantage can be transmitted at home and abroad.
Exhibition 2
COLOR SOLUTION
Exhibition of Advanced Technologies/ Material/ Tools to improve Color Design and Expression of Material Texture
Merits:
Because the advanced technologies, material, tools which are necessary for the workflow of color design and the expression of material texture gather in a hall, the visitors with the sense of purpose visit there, deepening the existence market.
The various marketing information of the cross-industrial association could be obtained and there may be a chance of stepping forward to the new market where you want to find the contact points.
Theme Exhibition
Propose the design trend of color design and material texture, improving an interest in the market.
The information zone will be organized and announced in the venue for the up-to-date information about the color design and the expression of material texture, and the future prediction of the market trend.
The multilateral hands-on zone with the important factor of color will be organized, and it transmits the color information for quality-of-life.
COLOR SESSION Seminar
Inviting the experts from various fields, we will figure out the tomorrow of the color design and the expression of material texture.
Seminars are held at same time of exhibition. It provides the topics widely toward the executives who concern the design, the working-level, and also the citizen.
There are two kinds of programs; the free keynote speech of the tuition and the commercial seminar with document charge.
Asia-Net work
Asia color committee will be held in conjunction with the exhibition, and this improves interest of the Asian countries to this exhibition and promotes mutual people exchanges actively.